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Welcome to Azure Custom Lures

Based in the Bay of Plenty region, North Island, New Zealand. Established in 2003, we are a small business dedicated to creating quality hand crafted, New Zealand made saltwater gamefishing lures. Our catch records continue to grow , with a huge diversity of species succumbing to our product. Billfish to over a 1000 lb and tournament wins provide a solid platform from which to continue building success. We wish you all the best for your gamefishing endeavours. You can be assured that Azure Custom Lures will provide the best possible opportunity to fulfill your fishing dreams.

Please contact us with any queries you have reguarding our lures.

Awesome and safe fishing. 


Grant Craill.

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